In terms of social class, they are overwhelmingly in the ABC1 social classes - and largely the A or B groups within that group. We are a global brand that services the curious, whether in Manhattan, Michigan, Paris or Singapore. to acquire information, knowledge and understanding through the contents of this newspaper. Use Ask Statista Research Service, total brand reach across print and digital platforms (digital platforms include desktop computer, smartphone, tablet). 6 Who is the founder of the Times newspaper? The Times readership demographics reveal that more women read the newspaper than men, and that 4.1 million households with children get the daily paper every month. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. People read the New York Times for more than just the news. The income distribution of many audiences comes close to matching that of the general public, including audiences of show such as the OReilly Factor and Hardball, USA Today and network evening news. Accessed May 01, 2023. https://www.statista.com/statistics/380755/the-times-newspapers-monthly-reach-by-demographic-uk/. You might check with nearby nursing and retirement homes, prisons, hospitals, or schools to see if they would welcome your donation. The Times, daily newspaper published in London, one of Britain's oldest and most influential newspapers. As of July 2017, its circulation was 3,028,013. The 65+ are much more likely to read the Daily Telegraph, Daily Mail, Daily Express and Daily Mirror. Please create an employee account to be able to mark statistics as favorites. How does the structure of the cell allow it to complete its specialized function? Inform campaign strategies by leveraging our first-party insights platform. While this number is down from 2019, its in line with, The paper currently ranks as the third-most circulated in the US, behind, Sunday editions of print newspapers traditionally sell a lot more copies than their weekly counterparts. Then you can access your favorite statistics via the star in the header. 10% of Canadians and 6% of Australians regularly visit the papers website. This means Times readers are likely to be professionals, managers or company owners. Please do not hesitate to contact me. A wide-ranging exploration of our readers attitudes towards all things money, with a special focus on Millennials. Interestingly, most of the male readers (49%) fall into the 3544 age bracket (older millennials and young Gen-Xers), while most females fall into the 5564 group (baby boomers). The median age of someone who reads Time in the US: 50. 87% say that they are decision-makers within their business or career. The number of print subscribers dropped by 7.4% in 2020. The Sunday edition didnt lose as many readers, but the decrease is still significant 48% from 1.69 million copies distributed 20 years ago. A recent survey in the United States showed that millennials are regular news consumers who rely on journalism for information, entertainment, and guidance on how to vote. Since. Profit from the additional features of your individual account. The Reading Times was published in Reading, Pennsylvania and with 219,000 searchable pages from. Between 2000 and 2020, The New York Times' daily circulation decreased by 55.7%. From custom creative stunts to gatefold opportunities, print provides both traditional and unique ways to connect with depth. $1.771 billion of the papers $2.939 billion annual revenue that year came from selling ad space. (2021). 3 Who are the main readers of the New York Times? Statista. Luxembourg wanted to invest 100,000 into project with Richard Branson's firm but the company failed to secure funding after a failed launch. Liberal talk show audiences also skew older, but not as dramatically. The High End. The Times had an average daily circulation of 417,298 in January 2019; in the same period, The Sunday Times had an average weekly circulation of 712,291. When it was first established, the newspaper was aimed at middle-class readers, but it was soon discovered that that particular target audience wasn't as vast as they'd first thought. This cookie is set by GDPR Cookie Consent plugin. Our newspaper is our most iconic product. Who is the founder of the Times newspaper? (March 10, 2021). The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Other states with low print circulation included Montana (214), South Dakota (232), Wyoming (316), and Mississippi (419). The New York Times target audience primarily comprises people under the age of 49, who are also the preferred demographic for most advertisers. Even though its print readership is declining, the huge spike in online subscriptions in 2020 is certainly encouraging. Print provides both traditional and unique ways to make a statement. Fifty-eight percent of adults aged 18-34, and more than 6 in 10 adults aged 35+, read a newspaper. The New York Times Revenue Stats 1. We provide the expertise of our audience and their interaction with our products to elevate brand stories and performance. This also is the case for the regular audiences for Sunday morning news shows, business magazines, and both USA Today and the Wall Street Journal. The Times and its website attract mostly young, affluent readers, which will surely help attract advertisers once the pandemic-related financial crisis is over. This age breakdown shows that the paper has successfully reached its target readership and maintained its interest in the topics it covers.14 Mar 2021 Is The New York Times prestigious? A look at New York Times circulation by year points to a massive drop in the papers print readership. The Times, The Guardian and The Independent are read more or less equally by all age groups, but especially by those between 25 and 54 years old. Almost two-thirds of people who get their political news and commentary from The New York Times are under 50 34% fall into the 3049 age group, and 29% are in the 1829 bracket. They are likely to be in the Succeeder psychographic group. Over the last two decades, the weekday circulation went down by 63.4% from 1.12 million copies in 2000. Seamless ad experiences served alongside sought after content. Even though its print readership is declining, the huge spike in online subscriptions in 2020 is certainly encouraging. 2) List the other news stories and kickers on the front page of the Times CSP edition. The paper's readership is 51% male and 49% female, meaning that men and women read it equally. For example, ABC News viewers are 60% female and 40% male, whereas CBS News viewers are 70% female and 30% male. 1615 L St. NW, Suite 800Washington, DC 20036USA Infographic : Using Cognitive Functions To Unlock the ENFP Personality Types Unique Gifts , Advertising Campaign : awesome guerilla marketing. They are perceived to be at the forefront of changing media. , Mar 3, 2022 This statistic presents the share of readers of the New York Times in the past 2 weeks in the United States in 2021, by age. The Times and The Sunday Times are reaching a record 16 million readers a month, after the pandemic raised digital subscriptions. Regular readers of the New York Times also tend to be younger than average. these both dip into the soft news genre as they don't have any relations topolitics, crime, economics or international affairs etc. But after that, the value drops dramatically. Seventy percent of households with income above $100K are newspaper readers. They are likely to be in the Succeeder psychographic group. Editorial Mission. has also seen massive declines in print circulation over the last few decades but it didnt just sit on its laurels as digital outlets started dominating the market. Copies that originally sold for a dollar or less can be worth $20, $30, and even $50 (!) As for other readers, 17% are aged 5064, while the remaining 20% are over 65. Our first-party portfolio supports data privacy without sacrificing audience insights. A groundbreaking new platform from New York Times Advertising built for marketers seeking relevance and consumer insights. The national total in the 2020 census was largely accurate, but the Census Bureau has estimated miscounts for some states and demographic groups. . Among this group, 18% answered none of the questions correctly. These were also the only three newspapers in the US, to circulate more than 250,000 copies a day, In the first three months of 2020, the papers Sunday edition circulated 876,178 copies more than twice the circulation of its weekday issues. What is the readership for The Times? For the most part, regular news audiences are more likely than the public to say they trust a few news sources more than others. Compared to two years previously, the share of under 35 has increased but the share of those over 35 buying newspapers has reduced. Just 22% of Americans are liberals. [Online]. As for print, New York Times readership statistics show a 7.4% annual drop in subscriptions. Besides its news content, the paper offers online services like. Pew Research Center does not take policy positions. Traffic volume on news websites in France 2023, News media most trusted by French consumers in France 2022, Traffic volume on online sports magazines in France 2023, Online news consumption in France 2013-2021. Write about both the main story on private schools and the government leak enquiry. Just 12% have incomes of $75,000 or more. Are Time magazines worth anything? While this number is down from 2019, its in line with the industrys general downward trend. It does not store any personal data. Copyright 2023 WisdomAnswer | All rights reserved. The Times readership demographics reveal that more women read the newspaper than men, and that 4.1 million households with children get the daily paper every month. website alone had 130 million unique monthly readers. Since 2010, there has been little change in the ideological views or partisan leanings of news audiences. Despite this, the company is still on track to reach its target of 10 million total subscribers by 2025, a goal its executives announced back in 2016. Currently, you are using a shared account. show a 7.4% annual drop in subscriptions. Print circulation in the US was at an 80-year low in 2020. Yet despite the COVID-19 pandemic and the financial crisis it caused, the esteemed paper suffered a minimal loss of revenue from $1.812 billion in 2019 to $1.783 billion in 2020. revenue is the highest in the years final quarter. Founded in 1923, the news magazine's major competitors are Newsweek, The Economist and The New Yorker. Most of its readers are young. Save my name, email, and website in this browser for the next time I comment. Slightly more people (17%) got all four wrong. And in general, regular readers of newspapers and magazines are more educated than the audiences of television shows or networks. More than 124 million U.S. adults, or more than 6 out of 10, read newspaper media each week. The median age for those who read the print newspaper on Sunday (56.7) is slightly younger than the MSNBC viewer during the past 7 days (57.5). The median age of a person reading a daily print newspaper is 57.9, which is younger than the median age for those who watched The Weather Channel (58.9), and the Fox News Channel (58.4) in the past week. Your first issue mails in 4-6 weeks. Looking at The New York Times readership demographics by country, most of the papers international readers come from other English-speaking countries like Canada and Australia. The Times, daily newspaper published in London, one of Britains oldest and most influential newspapers. It attracts people from all income classes, but most (38%) earn more than $75,000 a year. Read our research on: Congress | Economy | Trust in Media. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". But after that, the value drops dramatically. Why is this and how is this reflected by the new stories and kickers in the CSP pages we have studied? is a trustworthy news source, 28% describe it as mostly credible. comes from an affluent household. Some reputable sources: national newspapers (New York Times; Washington Post); large, popular magazines (Time; Newsweek); scholarly journals (peer-reviewed); and academic books (most of our non-fiction books in Gorgas are written by academics and scholars). This is on par with its readership from three years ago and a 100% increase from 2016. While this is only a minor increase, its still significant, considering how financially challenging 2020 was for most media. Data on the developement Who is the girl in the Apple commercial 2020? Almost two-thirds of people who get their political news and commentary from. According to the most recent survey, 25% of the papers readers earn between $30,000 and $74,999 per year, and 26% have an annual household income under $30,000. And while just 17% of the public is 65 and older, 42% of regular Hannity viewers and 40% of regular OReilly viewers are in that age category. According to memorabilia website Nostomoania, the most valuable magazine of all time is Drag Cartoons edition 27, which it estimates as holding a $169,000 US value. But they also love the New York Times, according to data from a survey conducted by the Pew Research Center in 2012. While this is only a minor increase, its still significant, considering how financially challenging 2020 was for most media. Just 29% of all Americans are college graduates. In some advertising campaigns, the magazine has suggested that through a backronym the letters TIME stand for The International Magazine of Events. 1. What is The New York Times known for? If you're sharing an apartment you'll have a lot more buying power, but 80k won't put you in . Understanding our audience is at the heart of what we do. This statistic is significant in the context of a blog post about New York Times Readership Statistics because it provides insight into the political leanings of the newspaper's online readership. Two-thirds of the public knew that Barack Obamanot Mitt Romneyis more supportive of increasing taxes on higher-income people. Are you interested in testing our business solutions? The New York Times is one of the most widely read newspapers in the United States and has been a fixture of American print news for over 150 years. Magazine Readership: The Most Important Statistics. Only 7% of the readership doesnt have a higher education degree. The Straits Times Overview Print Digital Audience Demographic THE STRAITS TIMES SINGAPORE'S NUMBER 1 NEWSPAPER Launched on July 15, 1845, SPH Media's flagship English daily is the most-read newspaper in Singapore with a readership of more than 1.9 million for print and digital combined. Slightly more than half the public (54%) knew that the Republican Party controls the House of Representatives. the soft news genre featureshuman interest stories or entertainment news. Almost two-thirds of people who get their political news and commentary from The New York Times are under 50 34% fall into the 3049 age group, and 29% are in the 1829 bracket. identify what the key drivers of opinions are from a range of demographic and behavioural variables (including political views), it is with this issue that newspaper readership come out most clearly as the best explanation of variations. According to the most recent survey, 25% of the papers readers earn between $30,000 and $74,999 per year, and 26% have an annual household income under $30,000. The main audience pleasure is to inform and educate as The Times newspaper mostly topics that are informative but sometimes there can be stories or articles which feature aspects of the soft news genre. Show publisher information Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Additionally, more than 33% of the papers readers say they would participate in civil protests regarding the issues they care about. Of the. Majorities of the Maddow (74%) and Hardball audiences (65%) are Democrats, as are more than half of regular MSNBC viewers (58%) and regular readers of the New Yorker and similar magazines (57%). As for other readers, 17% are aged 5064, while the remaining 20% are over 65. primarily comprises people under the age of 49, who are also the preferred demographic for most advertisers. DIGITAL AUDIO PRINT LUXURY ENTERTAINMENT FINANCE An in-depth look at the. In terms of social class, they are overwhelmingly in the ABC1 social classes - and largely the A or B groups within that group. The number of print subscribers dropped by 7.4% in 2020. According to TheNew York Times readership demographics, 91% of its readers identify as Democrats. 5) Why might a reader enjoy this CSP edition of the Times? With Kaleidoscope, our teams provide well-informed recommendations for smart campaign strategies. As for political affiliation, more than 9 in 10 people who cite The New York Times as their go-to news source identify as Democrats. To use individual functions (e.g., mark statistics as favourites, set Newspaper Readership is Impressive! Over the last two decades, the weekday circulation went down by 63.4% from 1.12 million copies in 2000. listen to Times podcasts primarily to stay informed and learn new things, unique listeners across our network each month, Times podcast listeners learn about new brands through advertising heard on our network. Seventy percent of households with income above $100K are newspaper readers. The Times - readership figures Overview for The Times Survey period April 2014 to September 2014 Total weekly readership 1,047,000 adults (15+) Historical charts On November 26, 2017, it was announced that Meredith Corporation would acquire Time Inc. in a $2.8 billion deal. The Times's select portfolio of renowned and beloved podcasts fit seamlessly into the lives of millions of curious and engaged listeners every day. TIME Magazine's target audience is made up of 25 million readers worldwide, with 20 million of that number living in the United States. The cookie is used to store the user consent for the cookies in the category "Performance". Research shows that 40% of the readers care about overseas events, and 24% are also eager to learn about other cultures and lifestyles.